Why no one cares about me? Yet, people love those who can't afford to spend time with them.
Why can't I get any funding for my start-up? Yet, banks generously lend money to those who don’t need it.
Why doesn't anyone approve of my writing? Yet, publishers sign writers who don’t need their help.
It is a strange universal human behavior.
When a business is set-up like it doesn’t need the money, customers are happier to pay.
When a business is doing something for the money, people sense the desperation. It’s a turnoff.
When a business is doing something to help others, being generous and trustful, it triggers: give to those who give.
Do business like you don't need the money, and it'll likely come your way.